ଅପୂର୍ଣ୍ଣ ସ୍ୱପ୍ନ

ଗୋଟିଏ ଛୋଟ ଗପ: ଅପୂର୍ଣ୍ଣ ସ୍ୱପ୍ନ 

ଏକ ଛୋଟ ଗାଁରେ ମାଧବ ନାମକ ଜଣେ କୁମ୍ଭାର ରହୁଥିଲା। ସେ ମାଟିରେ ଅତି ସୁନ୍ଦର ମୂର୍ତ୍ତି ତିଆରି କରୁଥିଲା। ଦିନେ ସେ ସହରକୁ ଯାଇ ଏକ ବଡ଼ ପ୍ରଦର୍ଶନୀରେ ଭାଗ ନେବାକୁ ଚାହୁଁଥିଲା। ସେ ଏକ ବିରାଟ ଓ ସୁନ୍ଦର ମାଟିର ହାତୀ ତିଆରି କଲା।

କିନ୍ତୁ ସହରକୁ ଯିବା ବାଟରେ ପ୍ରବଳ ବର୍ଷା ହେଲା। ମାଧବ ବହୁତ ଚେଷ୍ଟା କଲା ସେହି ମୂର୍ତ୍ତିକୁ ବଞ୍ଚାଇବା ପାଇଁ, କିନ୍ତୁ ଅଧା ମୂର୍ତ୍ତି ପାଣିରେ ଧୋଇଗଲା। ମାଧବ ବହୁତ ଦୁଃଖୀ ହେଲା। ସେ ଗାଁକୁ ଫେରିଆସିବାକୁ ଭାବୁଥିଲା, କିନ୍ତୁ ହଠାତ୍ ସେ ଦେଖିଲା ସେହି ଅଧା ଗଢ଼ା ମୂର୍ତ୍ତିଟି ଏକ ଭିନ୍ନ ଓ ଅତି ଆଧୁନିକ କଳା ପରି ଦେଖାଯାଉଛି।

ସେ ସେହି ଅଧା ମୂର୍ତ୍ତିଟିକୁ ନେଇ ପ୍ରଦର୍ଶନୀକୁ ଗଲା। ଆଶ୍ଚର୍ଯ୍ୟର କଥା, ସମସ୍ତେ ସେହି ଅଧୁରା ମୂର୍ତ୍ତିକୁ ଦେଖି ଖୁବ୍ ପ୍ରଶଂସା କଲେ। ସେମାନଙ୍କ ପାଇଁ ଏହା "ସଂଘର୍ଷର ପ୍ରତୀକ" ଥିଲା। ମାଧବ ବୁଝିପାରିଲା ଯେ ଜୀବନରେ ସବୁକିଛି ଯୋଜନା ଅନୁସାରେ ହୁଏନାହିଁ, କିନ୍ତୁ ଯାହା ହୁଏ ସେଥିରେ କିଛି ନା କିଛି ଭଲ ଥାଏ।

Story by Ankit Pritam Pattanaik sanu

HOW TO PROMOTE PRODUCTS ON SOCIAL MEDIA TO EXPAND BRAND IN THE MARKET

 THERE ARE VARIOUS WAYS IN SOCIAL MEDIA IN WHICH WE CAN GET IN TOUCH WITH LARGER AUDIENCE AND PROMOTE BRAND , PRODUCT,SERVICES  ETC

Like Facebook, Twitter, Instagram and others, we can get in touch of larger audience millions of people from different countries of the world.

These social networks are one of the most needed subjects to all those who have their own business in regards to promote their services on the Internet.

How To Promote Products and services on Social Media?

Social networks use the most unique methods and technologies that enable people to communicate with each other, share information and content.

In terms of marketing, they can be used not only as a tool to promote your own brand but also as a way to influence society.

With the help of social networks, you cannot just offer your products and services, but also inspire potential customers to purchase them from you. 

Ways to promote your products on social media.

• Find out the interests of people 
• Create a group
• Conduct contests & special promotions
• Publish quotes as a message
• Share product’s videos along with its specifications

Social listning is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.

You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.

You can also identify the tone and language that your target audience uses.

Using social media is a great way to share your brand’s mission and share stories. EFFECTIVE STORIES can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.

Email Marketing

Regardless of the type of business you run or the industry you are in, you need consistent sales. You need customers that don’t just buy from you once, but keep coming back for more. In short, you need those valuable numbers on your side.

However, selling more of your products or services can get complicated, especially if you have big goals. Being a business owner, you have a lot of control on many areas. Except when it comes to customers who can be unpredictable and give you hard time.

The only way you can gain control of your business is by influencing consumers. And one of the most effective ways to do so is by building a powerful email funnel. With a funnel like this, you will not only get more leads, but also convert those leads into sales while delighting existing customers.

What Do We Mean by an Email Funnel?

For many businesses, the term email funnel isn’t new. They’ve either implemented it in some way or went through one themselves. Some also call it…

1. Autoresponder series
2. Follow-up email sequence
3. Lead nurturing funnel
4. Automated follow-up

Many names, same purpose. An email funnel is nothing but an automated chain of email messages that help your leads move towards the most wanted action.

Every email funnel has the same goal: to nurture leads in the best possible way so that they can be easily moved from the top of the funnel to the end of it. The idea is to give them enough value at each stage of the funnel so that they don’t leave before hitting the buy button.

3 Real Advantages of Building an Email Funnel

Most people do not buy a product or service until they know enough about it. Building an email funnel will help your prospects get familiar with your offering and your company – which can increase sales in the long run. It takes them through a journey, where your list of subscribers thins down to actual purchasers.

Here are some clear benefits of building an email funnel.

1. Get New LeadsIt’s 10x harder to get a new customer than sell to an existing one. When you have an email funnel in place, you’ll be consistently and automatically generating new leads that you can sell to, day in and day out.  
   
2. Convert Prospects into BuyersThe best part about having an email funnel is that it sells for you on auto-pilot. It’s like having a highly skilled salesman working for you round the clock, helping you convert prospects into customers. And all of this is done in a non-invasive manner.
   
3. Turn Customers into FansWhen you consistently serve your customers, even after the purchase, they turn into raving fans that do not hesitate to spread the word about your products or services. An email funnel lets you delight your customers and develop them into brand advocates. Which helps you get more business in the long run.

How Does an Email Funnel Really Work?

Successful email marketing is all about being relevant. The more relevant you are in your approach, the better your subscribers will respond. Setting up an email funnel allows you to create and share relevant content for each stage.

This not only allows you to give your audience a more refined user experience. But also lets you deliver value that ensures they reach the end of the buyer journey.

A proper email funnel consists of 5 stages, each of which being important for success.

Stage #1: Awareness

Growing awareness about your brand is where it all starts. Because until and unless people know about your brand and your company’s principles, they won’t be comfortable moving to the next stage. Since this is the top of your email funnel, you should avoid talking too much about your product. Instead of pushing them to take action, it’ll only overwhelm them.

Most of the time, this stage is perfect for educating your prospects about your industry and delivering real, actionable value they can use now. Even if you are sending cold emails, you cannot ignore value creation.

The idea is to showcase your expertise so that it makes your company come off as a thought leader in your industry. Which in turn helps in building a strong relationship with your prospective customers.

Your aim should be to spread awareness about your brand while giving them a reason to trust you. The more effective your “awareness” emails are, the more likely they will move on to the next step of the funnel.

Stage #2: Consideration

When you have succeeded in catching the attention of your target audience with enticing awareness oriented emails, it’s time to send them content that makes them consider doing business with you.

If you’ve done a good job in creating valuable awareness content, it should make your prospects more intrigued or interested in what you have to offer.

The consideration stage is where they generally ask for more information in relation to your product/service. Now’s the time to get more specific with your content and give your prospects what they want to learn.

You can share the following types of content to them to help them understand your offer better:

• Blog posts
• Case studies
• Frequently asked questions
• White papers
• Webinars
• Instructional videos

You can either choose to include this kind of supportive material directly in the email or have them visit your site for more engaging learning experience.

In order to make the most out of the additional information and resources you share, see to it that you:

• Show them what’s in it for them and how your product/service can truly benefit them.
  
• Focus on talking about the main pain point that your product/service solves.
  
• Tell them what they want to hear, and not what you want to tell them – without being too salesy.

Stage #3: Conversion

This step is the reason why you have an email funnel in the first place. The previous two steps set the stage and made sure the prospect got well-informed.

In order to convert your leads into sales, you need to follow up your features with benefits and make sure your content is persuasive enough. At this stage, you are not only giving your prospects a reason to buy your product but also letting them know that they don’t have forever.

Inform them that they need to make a paying decision now by creating a real sense of urgency. Whether it is with a discount or a bonus, make them want to take action by making your deal even more enticing.

You can boost the chances of getting a conversion by making it easy for your prospects to reach a buying decision. Here are a few things you do:

1. Identify the common barriers or questions that they may have before purchasing. And remove them through your content.
   
2. Don’t just stick to links in your emails. Because now you can add call to action buttons right in your email copy.
   
3. Match the overall look & feel of your website and its content with your email content to give them a seamless experience.

Stage #4: Loyalty

Grabbing the sale is usually seen as the most difficult part, so once you get that most-wanted conversion, you may have a sense of relief. However, given that you want your customers to buy from you again, you shouldn’t stop at the sale.

Focus on nurturing your new relationship with your customer by helping them get the most out of their purchase. Keep sending them supportive content at this stage so that they know they’ve invested with the right company.

Right from sending them simple tips to a complete video course on using your product/service, you can follow up with any type of supportive content. As long as it helps them become loyal to your brand.

You want your customer to buy from you again. That’s exactly what this step helps you do.

And you want them to feel good about doing business with you, instead of feeling buyer’s remorse.

Stage #5: Advocacy

Getting your email subscribers to convert into sales definitely means that your email campaign worked. However, if you can get your customers to spread the word about your product/service, it shows that your email campaign was truly successful. Because when you truly floor your customer with your product and the experience after buying it, there are high chances of them turning into a strong advocate for your brand.

Social clout or influence gives your brand more brownie points, making you stand out in the eyes of your customers. So when satisfied customers share positive reviews about your product or recommend them to their friends/colleagues, it shows that your influence worked on them. And they have a strong and positive view about your brand/product.

To increase the chances of your customers turning into your brand advocates, you can do the following:

• Keep track of your regular customers who like buying from you again and again
• Give perks or bonuses to your customers from time to time
• Give them a reason to buy your other products with the help of incentives
• Ask for customer reviews and reward them for their feedback
• Deliver consistent value to them via a free but useful newsletter

Here’s a Real-World Email Funnel Example

Ruggero Loda is a well known coach who managed to create a personal brand in the world of running. So when he launched a resource (aptly called Running Shoes Guru) to help people discover the most proficient running shoes, the community took notice.

Loda uses email marketing to connect to his community and has managed to build a huge email list of 20,000 subscribers. If you look at how he made Running Shoes Guru a raving success, it comes down to giving out real value.

By offering exclusive eBooks and sharing informative links in emails, Loda teaches runners everything from choosing their new gear to what kind of nutrition they should be on.

Even though these resources are free, they’re valuable to the community. Which helps his subscribers stay interested and at the same time cements his position as an authority in this niche.

In fact, his community loves his email so much that his email open rate is almost 40%, which is rare.

Let’s use an example to explain how you can do something similar. Let’s say that you are a business consultant and you’re willing to give away your free eBook called “10 Ways to Grow Your Brand”. And when interested people sign up to receive it, they are added to your full-fledged email funnel. By the end of which you’ll be selling them tickets to your private workshop on building brand awareness.

This is how the funnel may look:

1st Email:Goal: Give away the eBook and briefly introduce yourself as a coach.Content: Ebook delivered via PDF, along with welcome note including your introduction/bio.

2nd Email:
Goal: Showcase your expertise on the building brand awareness topic.Content: Tell your personal success story tied in with the topic.

3rd Email:Goal: Prove that people following your advice can achieve a similar kind of success.Content: Talk about challenges with brand building and how your students can overcome them more easily.

4th Email:Goal: Answer frequently asked questions and remove any last minute obstacles to the purchase.Content: Talk about real-world stories or examples from your coaching that show it’s a worthy investment.

5th Email:Goal: Introduce prospects to your upcoming private workshop.Content: Explain why your workshop delivers, how it works, etc. along with time-sensitive bonus offer.

6th Email:Goal: Give them a last chance to buy from you with an extra nudge to hit the buy button.Content: Let them know how much time is left and offer them more bonuses if they act right away.

Two Ways to Capture Leads for Your Email Funnel

There are both paid and free methods for generating targeted website traffic. But when it comes to adding visitors to your email funnel, there are two primary methods. Each of which can be implemented depending on your marketing goals.

Method #1: Email Opt-in Form

One of the most popular ways to convert visitors into email leads is using opt-forms, also known as lead capture forms. Information that is usually collected via an opt-in form includes the “first name” of the visitor and their “email address”.

The best part about email opt-in forms is that you can add them to any part of your website. Whether it is in your blog posts or on your homepage, they seamlessly fit almost everywhere.

Using the modern email marketing tools available, you can measure the performance of your opt-in forms by testing out different versions of it. And see which of the elements of your opt-in form perform the best.

Not to forget the opportunity to send tailored content to subscribers who have already joined your email list in the past. They can get added to your email funnel through your opt-in form and receive more value from you. This not only boosts the chances of conversions, but also lengthens their lifetime value.

Method #2: Landing Pages

We regularly come across pages with zero navigational links to other pages and one big opt-in form in the middle. These are known as landing pages, dedicated to help you add more leads to your email funnel. Usually landing pages have some copy that persuades you to hit the signup button.

Landing pages work great because they focus on getting people to take action. Now, how many people actually fill out the opt-in form depends on what you are offering them on the page. You could offer them something like a…

• Free eBook
• Email course
• Research reports
• Printables
• Workbooks

Creating a high converting landing page is not just about the copy, but also about how you remove distractions and use the right call to action. See to it that you have one, strong call-to-action for your landing page. Because more than one may create confusion. The idea is to add as many prospects to your email funnel as possible.

If you want, you may point out the benefits your product offers in a subtle way in your landing page copy. But make sure you aren’t directly mentioning or selling the product.

For example, if you are selling a WordPress plugin that helps webmasters design better graphics, then you may have an email course that ties in with it. Such as a “7 Day Email Course on Creating Better Graphics” or something similar.

Since your free course and your product share similar benefits in this example, you’d be able to improve your landing page in terms of copy and attract your target audience. When someone signs up for your email course, you’d be able to nurture them and push them further down the email funnel.

5 Steps to Creating a High-Converting Email Funnel

Email has become the ultimate tool when it comes to growing your business and reaching a wider section of your target audience. Building a proper email funnel allows you to make the most of email marketing and helps you reach your business goals much more easily.

Let’s look into the basic steps you can take to creating a strong email funnel that helps you convert more leads into sales.

Step #1: Map Out the Customer Journey

The purpose behind your funnel is important. And having clarity on it will help you ensure you’re getting results. So ask yourself, why do you want to create an email funnel in the first place?

If you’re like any other business that wants to grow, then the only reason you want to put an email funnel in place is to get more sales. You want a real, working system that nurtures your leads over a period of time and converts them into customers automatically.

Understand that more than half of the leads that you add to your email funnel will not be ready to buy from you. Which means you need to put in effort to convert them slow and steady. When you set up a strong email funnel, your cost of acquiring leads comes down because you convert them through a well-defined nurturing process.

Before you create your email funnel, try to get a grasp of what your customer’s typical journey would be like. Right from when they come across your offer to when they actually invest in your product. The more clarity you have of your customer’s life cycle and how they move through your funnel, the better it is.

The idea behind building an email funnel is to connect to prospects that haven’t bought your product yet and continue sending them value until something happens. Keep your funnels simple and design them to convert based on your customer’s journey.

Step #2: Write a Series of Welcome Emails

Starting your email funnel on the right note can make a huge difference to how many leave and how many stay. Having an enticing series of welcome email sets the pace for future emails and keeps your audience interested.

Here’s an example of how your welcome emails can be shaped…

• Email 1 gives new subscribers relevant information about what kind of content they will be receiving from you and when.
• Email 2 talks about your own success story and what made you or company reach where it is today.
• Email 3 tries to shed light on what your brand stands for and what it believes in.
• Emails 4 to 6 let you follow up with great, relevant content that your subscribers can put to use right away.
• Emails 7 to 8 can discuss their challenges or pain points while mentioning the advantages your product or service has to offer.

Step #3: Create a Relevant Lead Magnet

The lead magnet that you use can make or break your email funnel because it’s basically the incentive you use to add people to it. A lot of marketers tend to complicate the whole lead magnet creation step, when it’s actually simple. Deciding on the right lead magnet is easy when you focus on the following few questions.

• What does your target audience really want or need?
• What kind of solutions they are looking for?
• What is the nature of their problems?
• How will your offer make their life better?
• Why would they be interested in your offer?

When you are clear about the above points, you automatically know what kind of lead magnet to create. Ultimately, you want to give them an offer that leads them towards your product or service. Which means it has to be relevant to your main product/service while giving them enough value.

You should know by now that a new visitor who lands on your website is still not that confident to trust you with their information. Lead magnets can do the trick. By giving them free valuable and consumable information in exchange for their contact information, they will be persuaded to give it. 

And since lead magnets can come in different, various formats such as checklists, eBooks, podcasts, webinars and more, you will never run out of ideas to try.

Start by surveying your audience and ask the right questions. Because the lead magnet you create has to match the core intent of your prospects.

Step #4: Connect to New Customers

Now, having an email funnel that helps you convert leads into customers and ends with that is incomplete. You need to go beyond and also connect to your new customers. Try to create an effective onboarding sequence of emails for all those people who have bought your product. After you’ve got the sale, it’s time to delight your new customers.

The emails that are sent out to customers are not only important to avoid refunds, but also to ensure they are happy with the after-service. You want your new customers to become loyal customers that buy from you again and again. And that’s only possible when you keep delivering value to them post-sale. Your focus should be on engaging with your audience not only until the sale, but at every stage of their journey.

Step #5: Talk to Non-Buyers

Non-buyers are not your customers yet. But they have shown interest, which makes them a prime target. For instance, when you run a product promotion for a short period of time (such as during Black Friday), you will have people on your list who do not buy from you.

Connect with your non-buyers and talk to them about their motivations or their reason to not buy from you. You need to gather targeted feedback that you can use to improve your products and as well as your email funnel. It may also stop a good majority of them from leaving your list.

You have nothing to lose with this step but everything to gain. A lot of brands miss out on the opportunity to lead more about their target audience by ignoring their non-buyers. Your company should not make that mistake if it wants to build a profitable email funnel.

Start Building Your Email Funnel

Now you have all the tools you need to build a successful email funnel. Or maybe just tweak the one you have to be more efficient. You know what the best decision is for your company. But whatever you choose, we suggest you start right away. There’s no time to waste in a fast moving world like the one we live in today. 

If you don’t have the time or just want professional help, we’d be glad to help you out. We offer multiple types of email marketing services, including building you an email marketing funnel or automation. All you have to do is complete this form, and we’ll get started on placing you with the perfect specialist who can help you build your campaign.

DIGITAL MARKETING INTERVIEW QUESTION ANSWER

Here are some of the knowledge-based digital marketing interview questions and their answers.

Q1. How are you going to explain digital marketing?

Ans: Digital marketing is all about brand marketing tactics via the online channels. It includes various methods and techniques like SEO, SEM, Link building, Email marketing, PPC etc.

Q2. In what segments you can categorize digital marketing?

Ans. Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

This helps a customer to learn regarding the company and all the products offered by it.

If you like to get more details on Inbound marketing 

alsoRead

 HubSpot blog on inbound marketing.

Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through the digital platforms, calls, email and placing advertisements.

Q3. What is SEO? What is keyword and how important it is in SEO?
Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.
The digital marketing uses the keyword for the user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.
Q4. What is on-page and off-page optimization?
On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.
Q5. What are the different types of SEO Practices?
The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO.White hat SEO as the name refers, it is the most legitimate practices to get higher rankings in the search engine result pages. A white hat SEO practice strictly abide by the Google’s guidelines for SEO.The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns
Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms.Obviously Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages.The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for

Q6. Why is online marketing preferred more than offline marketing?

Ans. Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.

The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.

On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.

Q7. What is keyword streaming?
Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.
Q8. How are bad links characterized?
Bad links have some characteristics like:

• Website links that are not related to your sites.
• Low Pagerank and Low traffic links
• Links from link exchanges
• Link from the same anchor texts coming from multiple websites.
• Links from those sites that are not in Google index.
• Blogs or articles spammy links
• Paid links

Q9. What are the some best ways to get a natural backlink to your site?
For a newly launched website, the chances of getting fast and natural links are almost zero.One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead you can write for more than one time. What is more important is that you must do it only for reputed websites
Q10. Name some areas where keyword optimization is done?
For a better page ranking, keywords placement is important. The areas are:

• Website Title
• Website URL
• Meta tag
• Headings
• Web page content

Q11. Why you do competitive analysis?
A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Prepostion) and therefore decide on what attributes you can focus in order to attract your target market.

Q12. Can you explain about Google Adwords?

If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this.It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.
Q13. What are the different ways to promote digital marketing?

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• E-commerce Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing

Q14.  Name some channels to promote digital marketing?

• Affiliated Marketing
• Email Marketing
• Display Marketing
• Search Marketing
• Social Media
• Social Networking
• Social Marketing
• Online PR
• Video Advertising

Q15. What is a responsive website?

Ans: A website that is capable of adjusting its layout according to the orientation and viewport size of the device.

The content that is presented on the small screens and big screens appear same but with a different layout that offers an optimal experience over the display size.

Q16. How can you increase traffic to a website in the most efficient manner?

Ans: To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.

However, the essential factor you need to focus is User Retention.

For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.

However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience increased conversion rate gained from few thousands of visits in just a few months.

By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.

Q17. What are the top digital marketing tools you are aware of?

Ans: Here are some of the top Digital Marketing Tools:

• Keyword Discovery
• RankWatch
• Alexa Ranking
• Moz
• Google Analytics
• StumbleUpon
• Crazy Egg Heatmaps
• Favicon Generator
• XML Sitemap Generator
• Digital Point Keyword Tracker
• Submit Express Link Popularity

Q18. Are you aware of the difference between direct marketing and branding?

Ans: In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.

But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.

Q19. What do you understand by Google AdWords Remarketing?

Ans: Google AdWords Remarketing is referred as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.

This kind of remarketing assists in targeting the right person or clad with right ads.

Q20. Explain the limitations of Online Marketing

Ans: The limitations hitched to Digital Marketing are as follow:

• The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.
• There prevails an uncertainty almost always since the services/products quality and their authentication cannot be fully confirmed.
• Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.

Q21. How relevant are digital marketing certification?
Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at the highly professional organization.

Commonly asked Questions and Answers

Q1. What attracted you most to be a part of the Digital Marketing Industry?

Ans: Try to prepare more interview questions for marketing freshers and be honest with your answers. First of all, here you need to say the reason you applied for this job. Is it the reputation of the industry that attracted you most? Or is it the high pay scale of digital marketing professionals.
Via this question, the interviewer actually wants to learn about your commitment to this industry and also what factors in you make you different and the best pick from all the candidates who are available.
Thus it is essential that you reveal your enthusiasm and full commitment to this industry.
It is only with an honest answer that you will be able to reflect your dedication and commitment towards this sector in the long run.

Q2. How has your qualification helped your digital marketing career?
Ans: This is a good question if your degree is not related to marketing or digital marketing.
In this case, what were the skills you needed to complete your degree and dissertation and how it can be applied in digital marketing industry?
With this question, the employer wants to know what knowledge and skills you gained from the college could benefit their organization in the long run.
Q3. Can you mention any biggest challenge in your digital marketing career so far?
Ans: This is a tricky question as they want to know how you deal with the challenges.
Before you answer think carefully and it is fine to answer which resulted in a failure if you have learnt from it and how you could successfully implement later.
If you have a successful story, try to convince your future employer with this. Surely you will get through the interview.

Q4. What are the things that you prefer most in the field of Digital Marketing?

Ans: Say about the matter that you like related to this field. Consider the tasks you are looking ahead to for including in your day and the areas you do enjoy working the most.

Don’t just opt for those ‘easy-going’ tasks. Do talk about taking up challenges you are capable of meeting.

Q5. How are you going to experience benefit from our Digital Marketing business?

Ans: All that you need to talk about here is your personal experience as well as your professional experience. Do talk about how the skills you are having is going to benefit the overall business.

Mention your own digital marketing story i.e. the things you have learned over the span of your work tenure with the previous company or team and how this very knowledge can help in the growth of the business.

Render focus upon the unique abilities you possess. Discuss what makes you different from all other applicants. In short, do talk regarding the skills, experience, and knowledge that you have acquired so far.

Q6. In digital marketing industry, where are you expecting to see yourself after five years?

Ans: This is a very tricky question asked in almost all interviews and your commitment, passion and career plan is scaled based on how you are going to answer this question.

The interviewer intends to learn if you are the right candidate for whom the investment can be done or not.

Note: Don’t talk about personal aspirations. Instead, discuss the following things:

• Professional goals
• Core strengths- the way they can help the company
• Interest in the job profile you have applied.

Q7. What are the measures you take up for keeping yourself updated with the news and latest trends in the field of Digital Marketing?

Ans: This question is commonly asked. As because the area of digital marketing is very dynamic in nature, it is essential to stay updated with books, blogs, podcasts, and webinars.

Don’t simply say anything that you didn’t do till date for keeping yourself updated with digital marketing news or else the follow-up question can lead you into trouble.

Some Personalized Questions and Answers for Digital Marketing Interview

Here are few personalized question often asked with respect to that job profile you have applied for:

For Digital Marketing Fresher Jobs

In the case of freshers job in the field of digital marketing, you will have to encounter questions that relate to your theoretical knowledge.

Here, your level of confidence in the knowledge and skills you possess are going to be tested by the interviewer. Hence, these are some of the questions that you are likely to be asked:

Q1. How are you going to rate yourself on the scale measuring 1 to 10 based on your knowledge in the field of Digital Marketing knowledge?

Ans: Make sure neither to overestimate nor to underestimate yourself.

Through this question, the interviewer intends to learn if you are acquainted with your strengths as well as weaknesses.

Do analyze what knowledge and skills you possess and the quantum of work you need to learn.

Q2. Which is essential: engagement numbers or the likes/followers?

Ans: Now, it’s again a tricky question!

In case you are not curious enough and don’t like to explore, you will never get to know that social media is not just about the number of followers or likes.

If those followers and likes don’t convert into sales or boost your business, what is the point to run after increasing them?

Therefore, it is the engagement that is better than those followers or likes.

Q3. What made you apply for this position in digital marketing?
With the answer you give, the employer needs to know about the business you worked in and what made you apply here. The role? The company? The salary? Or the location? If it is the salary please hide it from the employer as you will get a bad impression in this regard.

Digital Marketing Executive

Q1. How are you going to drag the attention of more and more number of potential buyers for the products /services offered by our business via Facebook or some other social media forum? Discuss.

Ans: This is again a tricky question to answer.

The interviewer intends to learn whether you have come up for the interview mugging up the answers or you are well acquainted with every aspect hitched to digital marketing and hence know who should be your target audience.

You should not talk regarding tactical approaches for taking marketing decisions. Instead, you should take time for taking few stepping back and analyzing the situation minutely before ending up with a solution.

Ask your interviewer some questions like ‘Are you intending to read something or especially jump to what you intend to have?’ His/her answer to this question will help you land up with the right answer meeting the situation.

Q2. Do you find anything wrong with the digital marketing tactics that we are adhering to right now? How would you like to change it?

Ans: Here comes that question demanding you to be well acquainted with everything regarding the company you have applied for.

Thus, it is always better to conduct a research and minutely go through the website of the company, check its social media profiles and also get a complete idea regarding their clients.

It will help you to answer the question thrown to you strategically.

It is good to point out the mistakes hitched to their company but doesn’t land up with a particular solution.

Here you can go with proving these 3 points when answering to the above-mentioned question:

• You have carefully assessed the prevailing tactics and the strategies of the company.
• You are very honest about their shortcomings which you have identified.
• Offer few effective strategies for proving that you are beyond the critics.

Digital Marketing Manager

Here are few questions and answers for the experienced digital marketing managers applying for this very post:

Q1.  How are you going to set up-track-analyze whether a campaign you conducted was a success?

Ans: Here discuss regarding the campaign’s driving goal which can vary from enhancing brand awareness, lead generation or boost up social media followers.

As per the objective of the campaign, there is the need to lay out strategized planning.

You need to talk regarding tracking the campaign’s progress via Google Analytics or any other sort of monitoring tool for staying updated with the progress of the campaign.

Explain the manner you are going to take a leap. It is essential that you minutely mention your visions upon which you can act.

Few Pro-Tips related to Digital Marketing Interview

You are done with Digital Marketing Interview questions and answers, but still, there are certain important points to keep in mind if you intend to boost up your interview related to any Digital Marketing job.

Read these below-mentioned points prior to going ahead with Digital Marketing interview and preparing yourself with the answers in case you are very adamant regarding your dream job in this very field.

1. Make use of all the information that is available to you

You have Google, Facebook, LinkedIn and many other social media platforms which bring various sort of information for your benefit. Do make efficient use of the same.

Live Broadcast for example, from Facebook Live, Periscope, Snapchat, etc. are considered as the next huge thing at present.

Do make utilization of all these sites for grabbing latest information.

2. Make sure there you have an existing LinkedIn profile, and the same is updated from time to time

Get a LinkedIn profile and do make sure to update it from time to time. Do insert details about the current position you are serving as.

Update your educational qualifications as well as your skills in brief. Take assistance from panel members for making your LinkedIn profile perfect.

3. Optimize the LinkedIn profile

Ensure that the LinkedIn profile possesses a descriptive headline for letting the HR trace you easily. Make utilization of intellectual language for giving your profile an impressive appearance to the recruiters.

4. Be active on social media

The world is now growing socially. Hence for grabbing knowledge about the on-going activities, you need to be socially active.

5. Blogs are very important

If you don’t possess a personal blog, it is yet important to make the post on other blogs. The best is to get your blog created on Blogger and let people know you and love your writings.

6. Follow eminent industry leaders as well as their blogs

Do keep yourself up to date with latest blog posts. Few useful resources and blogs you should be familiar with are:

• HubSpot
• Moz
• Social Media Examiner
• Web Marketing Academy
• Search Engine Land
• Neil Patel Blog

7. Implement your learning

Discuss how you are going to implement your learning via industry leaders and experts in the present day to day work. Share the ways in which you benefitted from the same.

8. Learn about budgeting

This is an essential task that you need to master on. Rather than going with banners and poster ads, take up social media apps as well as websites for reaching out to the mass.

9. Never part with honesty

Even not in your interview. Honesty is appreciated and will take you to the zenith of success in the long run.

10. Balance your personal and professional life

Personal life-related issues should not come in your professional career. Keep them away when you are working to reach success.

Interview Questions

PPC

Q1. Why do you want a job in PPC?


You can expect the similar question in any of the industry you opt to go for the job. By asking this question interviewer wants to know why do you want to work in Pay Per Click and Advertising industry. Just make them clear about the desire to work and your passion in PPC. Also, you can say the challenging features of PPC industry and you wish to work with those challenges. Let them know you are not interested to work for a simple job, but prefer a job that challenges you daily. If you have any previous experience working in PPC industry, you can quote one.
Q2. Do you know more about our company and our competitors? Say the PPC strategies used by us
These kinds of questions are asked to know how much time you have spent to know more about the organization before coming for the interview. Always do your homework before going for the interview. Learn about company’s history, background, competitors and the methods to adopt good PPC work and also the strategies of competitors by reading every case study on their website. Joining for PPC training Kochi helps you to know every PPC strategy adopted by reputed organizations and also get to know the detailed PPC knowledge before appearing an interview.
Q3. Which search campaign you consider as the best one and explain why?
By raising this question, the interviewer wants to know your accomplishments on your resume. A best digital marketing training Kochi will help you to answer the question easily even if you are a fresher as there will be lots of practical sessions. List your successful PPC campaign and try to explain the feedbacks of the campaign. You can freely tell them about the objectives, targeted keywords and reason behind using the keywords and also the best result you have received.
Q4. Do you think Search Engine Marketing is important and why?
If you are fresher in PPC industry, try to know about SEM along with PPC because there you start with the basics. SEM is one of the fastest marketing channels that are growing and also cost-effective one. Thus an organization can build a good brand at generating leads and online sales. If an organization doesn’t go for SEM strategy, they are truly behind the competition.
Q5. What are the ways to measure the SEM efforts that are successful? 
If your aim is to spread awareness, then tracking clicks and impressions on paid and organic search listings is possible. But if the objective is to quantify the brand performance then measure through conversion rate. In order to generate qualified leads, it is better to track email queries, or online registrations.
Q6. If the company is planning to expand the business to Australia, should it get listed on local search engines?
If listed on local website directory or smaller regional directory, the company’s popularity can be increased by boosting search engine placement. Local directories that provide direct links to website listed are available but other companies use scripts in order to track the clicks. This in turn drives the visitors to the website.
Q7. How to know the PPC landing page is good and attractive?
Digital marketing courses Kochi helps you to know the every detail of PPC with a clear understanding. A good and attractive landing page looks like:

• Many benefits
• Trust symbols
• Powerful headline
• Clear call to action
• Lead capture form

Q8. Mention some options for bidding
Bidding options are Cost Per Click (CPC), Cost Per Thousand Impressions(CPI), Cost Per Action (CPA).
Q9. How to create a PPC marketing plan if to increase website traffic?
It should be done through Click Through Rate (CTR). CTR is the rate at which PPC ads are being clicked. The formula is given as:
Click Through Rate = total clicks on Ad/total impressions.
Q10. Mention some PPC tools that help you in work

• Keyword planner
• Ad preview and diagnostics
• Change history
• Display planner
• Automated rules
• Labels

Q11. How Google Adwords conversions can be tracked?
It can be done by:

• Impression works out when a person views your ads but doesn’t click and cab be tracked using view through conversions window choice.
• Make sure rotation settings are optimized for clicks which means when ads are likely to be clicked adwords will serve the ads.
• The number of times customers click on the ads for the first time can be tracked and also how often they viewed before converting.

Q12. What is the range of keywords per group of ads? 
Based on ad control, the number of keywords also changes. Usually 10-20% of keywords will be fine. But many new comers fill the ad groups with over 100 keywords but understand that it doesn’t work well. This is because representing many keywords for one ad group is difficult. Too many keywords will definitely lose the ad relevance.
Q13. How negative keywords influence in PPC?
Unqualified traffic is leading cause of negative keywords.
Q14. What bidding method should be chosen if to notify adwords about money which is willing to pay?
CPA bidding method is the best when you want to notify the amount of money willing to pay for a conversion. CPA will reach the customers who are likely to convert. The types of CPA bidding are:
Target CPA, where the average amount willing to pay for a conversion and maximum CPA, maximum amount willing to pay for a conversion. Get acquainted with PPC training Kochi and you can easily get through the interview very easily.
Q15. Can you reduce paid media campaign cost without losing traffic?
When you answer this question, they will get to know if you can make a big difference in the business. Digital marketing classes Kochi helps you to answer the question. They don’t expect you to answer the question in detail, but you must be very crisp. Just research organization’s current objective, activity and just think deeper about 3-4 changes you can bring to company for instant success. Always outline the points you get and mention there are more ideas in order to yield better rate of conversion.
Q16. Mention the difference between Google attribution and Google attribution 360?
In order to analyze campaigns and to fulfill advertisers’ requirement, Google attribution was introduced by Google. It includes latest machine learning that allows marketers measure marketing campaign influence across various channels of marketing.
The updated version of Google attribution is Google attribution 360. It includes DoubleClick Bid Manager, Google Analytics, DoubleClick Search and DoubleClick Campaign Manager to let you get all your marketing event information within 48 hours.
The main differences between Google attribution and Google attribution 360 are:

• Google attribution is free and it provides Expanded Data Collection, Data Collection, Standard Reports and 1P Bidding Integration.
• Google attribution 360 is paid and it includes Data Collection, 1P bidding integration, Expanded Data Collection, and standard reports along with Digital Optimizer, Custom Configuration & Custom Dimensions, 3P Cost Data & Custom Data Upload, 3P bidding integration, Advanced Reports, Data Export, and Reprocessing.

While preparing for the interview, always try to know the basic in detail. Because sometimes you may know the answer but don’t know to explain it. Here are some basic questions and answers.
Q17. What are Adwords?


It assists in product and service marketing in a search engine and sites affiliated to that. When people searches for phrases associated with the product or service, adwords place a text ad.
Q18. Can you explain the impact of Ad rank on cost per click?
Ad ranks is nothing but the actual cost per click paid by opponents when other individuals click on their ads. The calculation of CPC goes like this, Price by you = Ad rank of the person below you / quality score + $0.01.
Q19. Mention some Google Adwords Ad extensions

• Sitelink Extension
• Structured snippet extension
• Callout Extension
• Message extension
• Call Extensions
• Promotion extension
• Affiliate location extension
• Location extension
• App extension
• Price extension
• Review extension

Q20. Mention the limit for Adwords Ad characters?
The limits are:
Headline 1, 2 and 3 can be of 30 characters and description line 1 and 2 can be of 90 characters.