Research and analysis of keyword

• Importance of keywords in seo.
• What are keywords?.
• Types of Keywords(Broad match, Exact match, Phrase Match , Broad match Modifier).
• Analysis of keywords for any website.
• Research on keywords.
• Competitor keyword analysis and tools used.
• Analysis of keywords using Google Ad Words keyword tool.
• Competitor Analysis Fitting right keywords to the project.
• Discussion on Google Latest Algorithms.
• Competitor Keyword Research Tools : Keyword Spy, Spyfu , Semush.

GOOGLE ADWORDS

1. Google Adwords is a product that you can use to promote your bussiness,help sell products or services,raise awareness,and increase traffic to your website
2. Google Adwords is google online advertising program
3. Paid product of google
4. It is also called as sponsored Ads,Paid Listing

SEO PROJECT CYCLE

1. SEO AUDIT

2. KEYWORD RESEARCH

3. ON PAGE OPTIMISATION

4. OFF PAGE OPTIMISATION

5. COMPETITOR  ANALYSIS

SEO AUDIT - ITS IS DONE TO CHECK AGAINST BEST PRACTICES AND COMMON OPTIMISATION PROBLEM

ITS DONE TO FIND OUT MISSING FACTORS IN EACH PAGE OF OUR WEBSITE LIKE TITLE TAG,URL STRUCTURE,HEADER TAG,DESCRIPTION etc

                                                                                          TOOLS FOR SEO AUDIT

                                                                                           iwebchek

                                                                                           semrush

                                                                                           seo site checkup

                                                                                           ahrefs.com

                                                                                           sreaming frog

 

  KEYWORD RESEARCH - IT IS A PROCESS OF FINDING HIGH SEARCH VOLUME KEYWORD FOR ANY BUSSINESS

                                                                  TOOLS FOR KEYWORD RESEARCH

                                                                  google keyword planner

                                                                  ubersuggest

                                                                  soovle

ON PAGE OPTIMISATION - DOING CHANGES WITHIN THE WEBSITES FOR GETTING BETTER RESULT IN RANKING,POPULARITY

DOING CHANGES LIKE EDITING THE TITLE TAG,DESCRIPTION TAG,URL STRUCTURE,HEADER TAG,BREAD CRUMB NAVIGATION,WEB CONTENT OPTIMISATION,INTERNAL LINK,EXTERNAL LINK,FOOTER LINK,SITEMAP XML,SITEMAP HTML,PHP,ROBOT TXT,404 BROKEN LINK,301 DIRECTION,SCHEMA.ORG

OFF PAGE OPTIMISATION -BUILDING BACKLINKS FOR A WEBSITES IN HIGH AUTHORITY SITES BEFORE PROMOTING OUR WEBSITE IN OTHER SITE PLEASE CHECK DOMAIN AUTHORITY>30AND ALEXA RANK SHOULD BE LESS<30000.BY SEEING THIS YOU HAVE TO DO SUBMISSION FOR GETTING BACKLINKS FROM HIGH AUTHORITY SITES

OFF PAGE METHOD OF SUBMISSION

•  DIRECTORY SUBMISSION

• SOCIAL BOOKMARKING

• PROFILE CREATION

• BUSSINESS PROFILE CREATION

• BLOG COMMENTING

• FORUM SUBMISSION

• ARTICLE SUBMISSION

• PDF SUBMISSION

• PRESS RELEASE SUBMISSION

• GUEST BLOGGING 

  COMPETITOR ANALYSIS

  ANALYSING OUR COMPETITOR HOW WELL HE IS GETTING HIS WEBSITE IN THE FIRST PLACE AND WHAT ARE THE BACKLINK FROM WHICH HE IS GETTING DOMAIN AUTHORITY

                                                           TOOLS FOR COMPETITOR ANALYSIS

                                                           semrush.com

                                                           ahrefs.com

                                                           majesticseo.com

                                                           backlinkwatch.com

                                                           seospyglass

    

 

 

DIGITAL MARKETING MODULES

DIGITAL MARKETING MODULES